Since the 1st of January, my inbox has been filled with emails from direct marketing companies about diet regimes and annual gym memberships.
Early January, so it seems , is the time to “snare” the unsuspecting would be weight loser and would be gym goer. This for many gyms is their financial motor: sign up loads of people, and get their money upfront for services they will never use.
Frankly, I think its an unethical disgrace and a stain on the fitness industry.
Partly for this reason we steer clear of any new member offers and any diet challenges in January. We dont want that type of money. We focus on training people who want to train. The other reason is that unless you are quite experienced, training in january can be difficult. When it cold and dark, weight loss, especially for the emotionally vulnerable can be daunting task.
Maybe there is a better chance if that 1st serious weight loss attempt is postponed a bit, and comes with a “history” of success.
For thousands of years, people have decided to give something up for Lent, so I thought, this year we would play with a 40 days strict zone/paleo challenge starting on Ash Wednesday (22 Feb) and ending 8 April, mirroring the Lent period.
Ive stereed clear of diet challenges before, for a couple of reasons. The most important being that I could never effectively workout how to measure success: We need to look at weight loss, fat loss, muscle gain, quality of diet, quality of sleep, quality of training and improvement in blood chemistry.
For various reasons, I now feel we are near to having an effective ( or much better) assessment package. Steven has invested in a sonic body fat measure, Katarina often uses fat calipers, so can read them well. We are also developing an effective relationship with blood test agencies who can help us with the chemistry . Perhaps we could test blood pressure?
What im trying to say is that a Zone /Paleo challenge is, of course, about weight, but, its more about how it underpins a better life. How it moves blood chemistry , how it helps you train. How it helps you sleep and recover. Above all, its about what you learn about food, both quantity and quality.
So let me make this the 1st call for interested people. who would like to get involved in this challenge.
It could involve body fat measurements, before and after pictures, weekly weighing, and encouragement to get some blood tests done. You will need to keep a food diary,a training and sleep diary. It will be quite public.
We are open to any ideas: should it be done it for charity, should we monitor “other stuff”. But for now, could I have expressions of interest
From a marketing point of view, it may be as well to book yourself into this sundays Zone masterclass so you can learn how to Zone properly. I was chatting to a paleo expert on Friday so we may also be able to come up with some effective how to do paleo, while crossfitting, ideas.