For regular attendees at CrossFit London and CrossFit SE11, it has been common knowledge for some time that the prices across the business will be going up. The last increase was made in 2013 and since then we have seen enormous increases in rent and business rates, although we have done all we can to avoid passing those costs onto our valued members. However, the simple fact is that the gyms, at present, do not generate enough income to meet the required level of renewals, much less allow us to keep coaches’ earnings in line with inflation or repay any investors capital. As such, the prices need to go up.
We are conscious that you want to see your money well spent on improving the service that we offer. At SE11 this reinvestment has been more apparent with the brand new rig and new shop going up over the last year. At CFL, the build for our new premises is well underway and, in spite of a delay caused by the snow, we very much hope to be moving in in May.
Below is the outline for the new pricing structure. For some of you it will be a welcome change with the introduction of Unlimited packages. For others, it may mean that you aren’t able to attend as frequently as you currently are. We have aimed to stay as competitive as possible (and if you check the nearest alternative CF facilities, you will find we are still cheaper in general), but as I said above, prices need to go up or we can no longer run a viable business.
The focus of the new prices is on the monthly memberships; they will work out much cheaper than the class packs (previously ‘carnets’) and the monthly packages are where we would hope our members choose to invest their money. The 10 and 50 class packs are still available in the new pricing structure as we are aware there are a lot of members who are less flexible with their time and can’t commit to monthly packages.
Price change will come into effect from May 1st 2018. At this time all the new prices and discount restrictions will come into effect. The 50 session carnet at the old price is no longer available to purchase, but all the other carnets and memberships will be available at their current price throughout April.
There is also an Earlybird Unlimited discount for anyone who signs up for a 6 month Unlimited contract in April (details below).
Single session: £20 (valid for 30 days)
10 session pack: £140 (£14 p/class for 10 weeks)
50 session pack: £600 (£12 p/class for 50 weeks)
Monthly memberships (month-by-month)
Monthly 3x sessions p/w (13x sessions): £150 (£11.54 p/class)
Monthly Unlimited: £185 (Earlybird offer: £175 sign up for a 6 month contract in April 2018)
Monthly Unlimited bolt-on PT session: £40 (£225 total)
4 sessions: £120
8x Fundamentals PT session: £440 (£55 per session)
All NHS/Student/Emergency Service/Armed Forces discounts will be set at 10% and only applicable to the 10/50 class packs (discounts previously set at 15% will be reduced to 10%). They will not apply to singles sessions, monthly packages, Fundamentals, Contracts or PT sessions.
Earlybird Discounted Contract
The Earlybird Unlimited memberships constitutes a contracts with CFLDN UK. The contracts last for 6 months, during which time your contract price is guaranteed to stay at £175.
The contracts are paid on the sale date of each month. If you wish to cancel out, you must notify us at least one month in advance by email before the date you would like to be the final payment (e.g. if your payment date is the 15th, you must notify us on or before the 14th).
You can buy into the contract in April and May by going to the online store > contracts. The initial purchase date will be the date your 5 other payments will come out. The unlimited classes will start on the same day as the purchase and last for 6 months. You cannot defer the contract start date beyond May.
If you choose to cancel out, you will be subject to any price rises that have occurred in the interim.
Terms and conditions apply.
(This offer has been extended to run through May)
We understand that price increases are never a welcome change, but as mentioned above, the prices need to go up, or we close down. We have endeavoured to be as fair and reasonable as possible with these increases, and wanted to make sure that every member was warned well in advance.
Please keep a close eye on the Facebook groups and blogs for updates on the new gym in Bethnal Green and the ongoing renovations at SE11 to see where your money is being spent.
If you have any problems, questions or concerns please feel free to contact us at email@example.com.
Kind regards and happy training,
Your CrossFit London & CrossFit SE11 Team
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