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Who’s doing what at CFLDN – management arrangements from 1 August 2019

By July 31, 2019 No Comments

By Luke Webster

We’re one team at CFLDN but the folks below have particular roles and responsibilities on top of coaching.

Luke Brumer takes up the role of General Manager leading the management team and taking charge of
making the box a roaring success, something he takes literally by regularly pretending to be a lion. Luke’s
background is in business set-up and turn-around in South Africa’s bar and restaurant sector. As if being a
beast of an athlete (i) wasn’t enough, he’s also had some success as a model (though we try not to hold it
against him). His BBQ (or ‘braai’, for the culturally sensitive) skills are not too shabby either. Famously
friendly, it’s likely he’ll have already greeted you, and he should be your first port of call for help or giving
feedback on how we’re doing. He’s here to make sure being at CFLDN is the best part of your day.

Steve Hennessey is promoted to Head Coach. Steve brings immense experience as a trainer (ii) backed up
by a solid academic background in Chiropractic and Functional Nutrition. Steve leads the coaching team
and is responsible for our programme, teaching standards and athlete membership. As 9th oldest box in
the world, we’ve seen a lot of CrossFit programming at CFLDN, and this man’s output is world-class,
optimising efficacy and sustainability. We’re proud to have him. Steve also runs our nutrition courses and
is available for personal training. Steve is happy to handle any training or membership queries and can
arrange individual consultations with his team for those who want to appraise their progress or take it to
the next level.

Catarina Sa-Dantas is our Customer Service Manager and Luke’s deputy. Hailing from Portugal, Cat
studied Hospitality Management at University. You’re likely to have met her in person or by email if you’ve
contacted support. An administrative ninja, Cat keeps communication flowing, can always find an answer
and has even managed to tame the temperamental booking-system-we-do-not-name. Her duties include
keeping the box’s finances in order and coordinating meetings. In an example of nominative determinism,
she’s also very good with cats, and is often to be found in the company of our magnificent ginger tom (not
you, Harrison!), Box-cat Bob. Contact Cat if you need any help with practical matters, advice on who to
speak to and for bookings of all kinds.

Carolyn Logan, a veteran coach from our early days takes on further duties as a Senior Coach. In
additional to her successful CrossFit and MetCon classes, she presides over the festival of sweat, tears
and heroism that is Friday Night Lights and takes the lead organising social and community events.
Having achieved an early ambition of amassing the finest key-ring collection in all South Yorkshire,
Carolyn became a professional dancer before discovering CrossFit and retraining as a Sports Therapist. In
the latter capacity, she manages our treatment room, so contact her if you need fixing or if you’re
interested in hiring the space yourself.

Alex Miller is another Senior Coach our and Head of Strength. Legendary for his powerlifting classes, Alex
is our undisputed expert in all matters Strength and Conditioning and a popular PT, with encyclopaedic
knowledge and teaching skill we all aspire to. Alex’s background includes high level sport including Judo
and Rugby. Talk to him about any training matter, it’s likely he’ll have the answer.
Rhys Morgan joins as our Senior Gymnastics Coach. An experienced trainer but relative latecomer to the
sport, Rhys knows about the challenges faced by adult learners but is living proof of the standard
obtainable. Rhys focusses on the coaching our Gymnastics Strength classes and will be happy to help you
obtain a range of skills, be that to improve your CrossFit or just for the love of being able to do
extraordinary things.

Behind the scenes

Keeping a small business alive in London is a tough challenge without compromising community. Behind
the scenes, these guys offer their skills, experience and financial backing to keep the show on the road.

Andrew Stemler, is our Founder and the first CrossFit affiliate holder outside the USA, bringing CrossFit to
Europe in 2005. A CrossFit legend, he is a tireless lifelong learner in a bewildering array of disciplines.
Andrew’s extensive teaching experience has helped hundreds of clients transform their lives. He is
renowned for his inventiveness and client focus and can find drills and progressions to help anyone,
regardless of age, ability or challenges, move towards their goals. His eclectic background includes
property management and 3 years as an East End doorman. Andrew is our lead on Health and Safety and
is an accredited first aid trainer. He coaches across the full range of our classes and is a sought-after PT.

Kate Pankhurst is an early client of CFLDN and a long-time coach, now a Director. Kate works with Luke
and Cat in administering the business, in particular keeping us on the right side of regulation, but her
background as an artist means she takes the lead on much of the design work around the box and the
look and feel of our social media. Originally trained at the Central School of Art & Design, she more
recently studied at the Royal School of Needlework – check out her astounding work at

Like Andrew, Kate is also a talented and experienced massage therapist.

The Co-Chairmen are Naim Rahman and Luke Webster. Both long standing clients, they joined the board
in 2016 and helped invest in and deliver the move to the new premises. They ultimately control the
business and are always happy to hear your views, in the box or over a drink.

Naim is a lawyer when not at the gym and focusses on Olympic Lifting (don’t tell him, but pound for
pound, he’s probably one of our best [iii]). His tireless efforts behind the scenes are responsible for much of
the progress of the project to develop the new box. A young family means that he’s generally to be found
training during the day, but he joins our socials whenever he can.

Originally a mathematician and wine merchant, Luke (iv) accidentally moved into finance and somehow now
holds a range of senior positions in both the private and public sector. He tries to make himself interesting
again by learning and coaching gymnastics, and when time permits, can be found in the kitchen or running
the bar at socials as our resident licensee. He has extremely dubious taste in neckwear.


i Luke B’s imposing physique actually stems from high-level competition in the demanding sport of tiddly winks. Such
was his early renown, he was presented with the coveted ‘Silver Wink’ by Prince Phillip in 2001. Interestingly, this is
not the Prince Consort’s only connection with CFLDN. In 2017 (our only Royal visit to date) he attended a
Fundamentals class, allegedly in consequence of drunken bet, but left discretely on finding that his off-colour
remarks failed to scandalise an audience already reeling from Andrew’s unique analogies.

ii Steve is also a pretty nifty athlete, renowned for the beauty of his form. But don’t be fooled by this wiry antipodean
grace: his childhood sport was Emu wrestling and he is not to be trifled with.

iii Naim is, in his own estimation at least, also our best dancer, although rarely demonstrates for fear of making the
rest of us look bad. What is less well-known is that his skills derive from membership of a banned, underground
Morris Dancing Side in Bridgend, Wales, infamous for their solvent abuse and unorthodox handkerchief technique.

iv Duplicate names can cause confusion, but the reader should note carefully that the use of differentiators such as
‘tall’ or ‘fit’ to indicate which one is being talked about may have unexpected and drastic consequences. The last
offender was found strangled with a bowtie… just saying.